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Date submitted2004-06-24
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Date accepted2004-07-30
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Date published2004-12-27
Rhetoric and postmodernity
- Authors:
- I. V. Trofimova
The article deals with the correlation between the concepts of rhetoric and postrhetorical culture; philosophical, epistemological, ontological origins of the new worldview; constructive features of the postmodern text. Special attention is paid to the problem of the importance of rhetoric for modern artistic creation.
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Date submitted2004-06-10
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Date accepted2004-07-21
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Date published2004-12-27
Compositional construction of text: rhetorical tradition and modern approaches
- Authors:
- N. V. Panchenko
The article discusses different approaches to text composition: the rhetorical approach, the approach from the author and from the reader, the semiotic approach, and proposes an approach to compositional construction as a model of potentially multiple modes of textual organization.
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Date submitted2004-06-25
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Date accepted2004-07-25
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Date published2004-12-27
Rhetorical portrait of a modern Russian politician
- Authors:
- O. N. Parshina
The article offers rhetorical portraits of famous Russian political leaders - V.V. Putin and D.O. Rogozin. The effectiveness of the speech impact of politicians largely depends on the level of their rhetorical literacy, which manifests itself primarily in the skillful use of communicative strategies and tactics. Rhetorical literacy also implies compliance with ethical norms of speech behavior.
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Date submitted2004-06-03
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Date accepted2004-07-03
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Date published2004-12-27
Traditions of Russian speech culture and modern spiritual speech
- Authors:
- O. A. Prokhvatilova
The paper examines the traditional Russian understanding of good speech, which is characterized by a close relationship and unity of ethical and aesthetic categories. It reveals the peculiarities of the speech structure of modern spiritual speech, understood as a set of genre varieties functioning in the sphere of religion. It is shown that the speech organization of spiritual speech is based on the principle of symmetry, which manifests itself both at the level of content and form. This allows the author to say that spiritual speech is a carrier and keeper of the traditions of Russian speech culture, an embodiment of the Russian rhetorical ideal.
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Date submitted2004-06-01
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Date accepted2004-07-29
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Date published2004-12-27
Rhetoric in the system of trivium (to the problem of defining the concept of "rhetoric")
- Authors:
- M. N. Pryakhin
Rhetoric was born as a type of speech based on a premeditated or written text. As a science, rhetoric is connected with the other two parts of the trivium, grammar and logic, and forms an inseparable system of sciences with them.
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Date submitted2004-06-24
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Date accepted2004-07-15
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Date published2004-12-27
The rhetoric of mass culture
- Authors:
- A. P. Romanenko
Mass culture and its rhetoric occupy a central place in the system of modern culture: elite and popular cultures are on the periphery. This situation is connected with the emergence in the twentieth century of a new kind of literature - mass information. The main features of this rhetoric are considered. Ethos: image of the rhetor - strong personality; pathos - destruction of spiritual morality and return to practical morality, revolutionary; logos: "poetics of the low". The sophistic character of this rhetoric should be uncovered when teaching rhetoric.
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Date submitted2004-06-26
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Date accepted2004-07-19
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Date published2004-12-27
The problem of genre of V. Aksyonov's novel "The Moscow Saga"
- Authors:
- E. Yu. Savinchenko
In the article "The problem of genre of V. Aksyonov's novel "Moscow Saga" an attempt is made to clarify the genre specificity of V. Aksyonov's novel "Moscow Saga" and its place in the context of the writer's work. There is no doubt that this novel is written according to classical canons. At the same time, this novel is unusual in many respects, it absorbed the experience of genre art of ancient epic (Icelandic saga) and expanded the boundaries of the novel narrative.
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Date submitted2004-06-28
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Date accepted2004-07-19
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Date published2004-12-27
The paradigm and method of rhetoric
- Authors:
- A. V. Steshov
The paradigm of "Controlled thought and speech activity "as an object of rhetoric" is revealed. This paradigm of modern rhetoric is identical to the historically established paradigm of the "trinity of thought, word and deed". All three components of the new paradigm: thinking activity ("the power of thought"), speech activity ("the gift of words") and persuasive influence ("the luxury of communication") are developed in detail in the figure and allow us to comprehend the object of rhetoric as a synthetic science and explain the difference between one kind of rhetoric and another. For the first time we offer a symbolic (model) representation of the method of rhetoric for monologic speech and dialogic forms of speech communication: conversation, discussion, argument, polemics.
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Date submitted2004-06-30
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Date accepted2004-07-09
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Date published2004-12-27
Types and functions of repetitions in the sounding advertising text
- Authors:
- E. S. Strelnikova
On the basis of analyzing the transcripts of tape recordings of radio advertisements the specificity of repetitions in advertising texts is determined. It is established that such a rhetorical technique as repetition is the basis for the organization of the advertising text. It is revealed that lexical repetition is dominant in the advertising text. It is noted that its main function is to emphasize semantically important words. At the same time, the repeated words have a special rhythmic structure, which contributes to the allocation, marking and remembering of key words that are organizing in the construction of the advertising text.
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Date submitted2004-06-05
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Date accepted2004-07-16
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Date published2004-12-27
Sociocultural specificity of a slogan: the author of a slogan as a linguistic personality
- Authors:
- T. V. Tereshchuk
The paper analyzes the linguistic means used by slogan creators. It is concluded that modern slogans do not contribute to the improvement of speech culture and the formation of a positive (moral, physically healthy) modern person. The authors of slogans often use the culture of clichéd jargon speech.
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Date submitted2004-06-26
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Date accepted2004-07-22
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Date published2004-12-27
On the place of rhetoric in the system of speech disciplines
- Authors:
- I. V. Timonina
Having studied modern approaches to determining the place of rhetoric in the system of speech disciplines, the author offers her own approach to solving this problem - through identifying the generic dominants of rhetoric. This approach allows, on the one hand, to prove the "full-fledgedness" of rhetoric as a speech science discipline, on the other hand, to realize its specificity in this system.
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Date submitted2004-06-09
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Date accepted2004-07-06
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Date published2004-12-27
Specificity of repetitions in sounding prayer texts and chants
- Authors:
- E. A. Ovechkina
The paper considers the peculiarities of the functioning of repetition in the Lord's Prayer and musical arrangement. It is established that a high degree of rhythmicization of prayer texts is created by means of various types of repetition. It is revealed that lexical and lexico-syntactic repetitions are used in the Lord's Prayer. It has been found that the rhythmic structure of the prayer text predetermines the selection of musical techniques and means in the arrangement of the Lord's Prayer in P.I. Tchaikovsky's Liturgy of St. John Chrysostom: repetition remains the leading principle of the organization of the chant's sound structure and manifests itself in the reproduction of similar rhythmic structures and melodic patterns.
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Date submitted2004-06-10
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Date accepted2004-07-25
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Date published2004-12-27
Types of comparisons in advertising argumentation
- Authors:
- G. K. Urvantsev
Comparison in rhetoric is divided into comparison-argument and comparison-trope. In accordance with this, all types of advertising comparisons are divided as follows. Comparison-argument is the comparison of a product with an analog: real, conventional ("ordinary powder"), or a product from a related sector. Comparison-advertising belongs to the same group. Comparison-trope is a rhetorical device that increases the impact on the addressee. Here figurative comparison, juxtaposition and metaphor are distinguished.
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Date submitted2004-06-08
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Date accepted2004-07-05
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Date published2004-12-27
Some aspects of the discussion culture of modern media
- Authors:
- A. V. Florya
- L. V. Myasnikova
- L. V. Pisarenko
The article considers some features of modern discussion culture in the mass media. One of the main modus operandi of modern journalism is irony. It is realized in the form of individual techniques and their combinations. Irony does not so much play a euphemistic role as it sharpens the situation and emphasizes the meanings unpleasant for the opponent.
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Date submitted2004-06-08
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Date accepted2004-07-10
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Date published2004-12-27
American presidential rhetoric
- Authors:
- L. S. Chikileva
The article deals with the American presidential discourse. The author analyzes J. Ford's oath of office to Congress as an example of presidential discourse. Although the analyzed speech is not a typical example of an inaugural address, it is a classic example of American presidential rhetoric.
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Date submitted2004-06-17
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Date accepted2004-07-02
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Date published2004-12-27
Rhetorical genres of Russian political oratory of the first half of the 20th century
- Authors:
- I. Yu. Chistyakova
This article considers the main stages of development of rhetorical genres of the first half of the XX century, starting from the reign of Nicholas II and ending with the political situation of the Soviet period. The study of rhetorical genres of this time period is based on the theory of genre and modern concepts of the scientific school of O.B. Sirotinina. The author investigates the issues of correlation of genres and this historical period, semantics, syntactic, pragmatics of genre, laws of genre forms generation, genre contamination. The classification of genres of the Soviet era is given. The author studies the problem in rhetorical, ethical, political and national aspects.
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Date submitted2004-06-29
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Date accepted2004-07-11
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Date published2004-12-27
On a theory of rhetorical research methods
- Authors:
- A. A. Chuvakin
The author positions rhetoric as a philological science, occupying a place in the sphere of philological theory of communication. This determines the general appearance of the methods of rhetorical research as methods of philological, communicative in nature, their proximity to the methods of other humanities. The complex (integral) nature of rhetorical communication determines the complexity (integrality) of the methods of rhetorical research.
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Date submitted2004-06-05
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Date accepted2004-07-17
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Date published2004-12-27
Rhetor's image as an indicator of rhetorical literacy and speaker's speech culture (on the material of political discourse)
- Authors:
- O. I. Sharafutdinova
The image of the rhetor ensures the effectiveness of speech, which is one of the components of speech culture. The Soviet political discourse is characterized by the presence of the image of the rhetor corresponding to the standard, which causes the lack of persuasiveness of this category for different types of audiences. The convergence of the rhetor's image with the common European norm in subsequent periods requires individualization of this image. Competent construction of the rhetor's image, combining the individual features of the speaker and the ideal idea of the addressee, ensures the perception of the whole speech, characterizes the speech culture of both the speaker and the whole society.
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Date submitted2004-06-28
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Date accepted2004-07-22
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Date published2004-12-27
Rhetoric and everyday communication
- Authors:
- G. M. Yarmarkina
The article considers the possibility of studying the regularities of everyday speech within the framework of private rhetoric of everyday communication. It is noted not only the practical orientation of everyday rhetoric, but also the importance of the ability to assess the effectiveness of a particular way of expressing a speech genre in special conditions of unprepared speech. The results of analyzing the ways of expressing a request are used as an example.
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Date submitted2004-06-04
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Date accepted2004-07-01
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Date published2004-12-27
Types of rhetorical figures in modern church epistles
- Authors:
- I. Yu. Yarmulskaya
In this article the rhetorical figures used in modern church epistles are considered on the material of the texts of modern church epistles. It is revealed that rhetorical figures are used to the greatest extent within the framework of the edifying and interpreting part of spiritual epistles. The types of rhetorical figures functioning in church epistles have been established: lexical repetitions, syntactic parallelism, antithesis, comparisons. It is determined that the functional features of rhetorical figures consist in strengthening the expressiveness of certain provisions of the message of the church hierarchy, in creating an emotional mood in the readers.
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Date submitted2004-06-24
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Date accepted2004-07-26
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Date published2004-12-27
On understanding the sociopsychological mechanism of business communication
- Authors:
- S. A. Yarusheva
Business communication is a specific form of interaction between people in solving the tasks of joint activity and includes the exchange of information, perception and understanding of another person, the development of a common strategy of behavior, characterized by the transformation of professional consciousness.
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Date submitted2004-06-06
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Date accepted2004-07-05
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Date published2004-12-27
Genesis of the rhetorical category colloquiality: colloquial speech and small talk of A.S. Pushkin and his friendly circle
- Authors:
- I. A. Ivanchuk
In the history of Russian literature and Russian literary language A.S. Pushkin plays the role of a powerful impulse that determined all subsequent directions of their development. Pushkin's reform of the literary language had a decisive influence on the development of literary language styles, it marked the first stage of the formation of the aesthetic and rhetorical category of colloquialism and thus created the foundation for the formation of an elitist type of speech culture, the most vivid embodiment of which was the linguistic personality of A.S. Pushkin himself. Therefore, the reference to the colloquial speech of A.S. Pushkin and his entourage is of fundamental importance for our study: it helps to clarify the nature of such an important category for rhetoric as colloquiality; to clarify the criteria of the expedient and permissible; to reveal the content of the cultural memory of modern speakers of elitist speech culture, the role of the traditions of Russian speech culture in their linguistic consciousness.
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Date submitted2004-06-19
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Date accepted2004-07-05
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Date published2004-12-27
On the creation of stereotypes and their role in the manipulation of the mass-media reader
- Authors:
- E. B. Barannikova
The article deals with the specifics of the formation of socio-cultural stereotypes and their use in newspapers and magazines to manipulate the reader in order to obtain a predetermined result. Under the influence of the stereotype a person perceives a message without thinking, without critical analysis. On this basis, the media have a tendency to reduce real social problems to simplified and easy-to-understand statements. A course in rhetoric helps aspiring journalism students develop the skills to express their position in the Word.
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Date submitted2004-06-17
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Date accepted2004-07-13
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Date published2004-12-27
On the idiostyle of the modern speaker as a linguistic personality
- Authors:
- A. A. Burov
The materials analyze the specifics of such an important concept in modern rhetoric as the speaker's idiostyle. In the conditions of speech communication, rhetorical idiostyle cannot be considered as a category of linguistic personality (Y.N. Karaulov), which has a multilevel "structure". The linguistic personality of a modern speaker should possess such qualities as national-cultural dignity, intelligence, language ecology, speech flexibility, creativity, tolerance and so on. The phenomenon of this personality reveals the possibility of different idiostyle response to reality. The idiostyle of the verbal-semantic level differs significantly from the idiostyle of the cognitive level, which is much more complex and interesting. The most vivid is the idiostyle of the linguistic personality, which fully engages its three-level structure and realizes the whole rhetorical potential.
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Date submitted2004-06-28
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Date accepted2004-07-20
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Date published2004-12-27
Dialogic nature of contemporary political discourse
- Authors:
- E. N. Vakulova
The article addresses the specifics of modern political discourse. Polemics, discussion with a political opponent, which are the semantic core of contemporary political discourse (CPD), actualize the use of rhetorical figures of dialogic type in texts of this type: question-answer move, anticipation, apostrophe, apophasis, subjection, concession, prolepsis and especially antiphrasis, which is emphasized by non-verbal means (gestures, facial expressions), a special intonation of mockery. SPD is also characterized by an abundance of non-literary language means - roughly commonplace vocabulary (up to obscene), jargonisms (especially the so-called blat jargon, which originates in the criminal environment). At present, this is recognized as a natural process and demonstrates the linguocentricity and politicization of the Russian language community.