On the creation of stereotypes and their role in the manipulation of the mass-media reader
Authors:
About authors
- Moscow State Pedagogical University
Abstract
The article deals with the specifics of the formation of socio-cultural stereotypes and their use in newspapers and magazines to manipulate the reader in order to obtain a predetermined result. Under the influence of the stereotype a person perceives a message without thinking, without critical analysis. On this basis, the media have a tendency to reduce real social problems to simplified and easy-to-understand statements. A course in rhetoric helps aspiring journalism students develop the skills to express their position in the Word.
References
- Баймухаметов С. Этика журналиста // Журналист. 1997. № 10.
- Мельник Г.С. Mass-media: Психологические процессы и эффекты. СПб: Изд-во СПбГУ, 1996.
- Педагогическое речеведение: Словарь-справочник / Под ред. Т.А.Ладыженской. М.: Флинт-Наука; 1998.
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