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Vol 160 Iss. 1
Pages:
5-7
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RUS
Article

On the creation of stereotypes and their role in the manipulation of the mass-media reader

Authors:
E. B. Barannikova
About authors
  • Moscow State Pedagogical University
Date submitted:
2004-06-19
Date accepted:
2004-07-05
Date published:
2004-12-27

Abstract

The article deals with the specifics of the formation of socio-cultural stereotypes and their use in newspapers and magazines to manipulate the reader in order to obtain a predetermined result. Under the influence of the stereotype a person perceives a message without thinking, without critical analysis. On this basis, the media have a tendency to reduce real social problems to simplified and easy-to-understand statements. A course in rhetoric helps aspiring journalism students develop the skills to express their position in the Word.

Область исследования:
(Archived) Rhetorical classics and the contemporary status of rhetoric
Go to volume 160

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