On the idiostyle of the modern speaker as a linguistic personality

Abstract

The materials analyze the specifics of such an important concept in modern rhetoric as the speaker's idiostyle. In the conditions of speech communication, rhetorical idiostyle cannot be considered as a category of linguistic personality (Y.N. Karaulov), which has a multilevel "structure". The linguistic personality of a modern speaker should possess such qualities as national-cultural dignity, intelligence, language ecology, speech flexibility, creativity, tolerance and so on. The phenomenon of this personality reveals the possibility of different idiostyle response to reality. The idiostyle of the verbal-semantic level differs significantly from the idiostyle of the cognitive level, which is much more complex and interesting. The most vivid is the idiostyle of the linguistic personality, which fully engages its three-level structure and realizes the whole rhetorical potential.