Mass culture and its rhetoric occupy a central place in the system of modern culture: elite and popular cultures are on the periphery. This situation is connected with the emergence in the twentieth century of a new kind of literature - mass information. The main features of this rhetoric are considered. Ethos: image of the rhetor - strong personality; pathos - destruction of spiritual morality and return to practical morality, revolutionary; logos: "poetics of the low". The sophistic character of this rhetoric should be uncovered when teaching rhetoric.
