Романенко А.П. Риторика массовой культуры // Записки Горного института. 2004. Т. № 1 160. С. 66-67.
Romanenko A.P. The rhetoric of mass culture // Journal of Mining Institute. 2004. Vol. № 1 160. p. 66-67.
The rhetoric of mass culture
Authors:
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- Pedagogical Institute of N.G. Chernyshevsky Saratov State University
Abstract
Mass culture and its rhetoric occupy a central place in the system of modern culture: elite and popular cultures are on the periphery. This situation is connected with the emergence in the twentieth century of a new kind of literature - mass information. The main features of this rhetoric are considered. Ethos: image of the rhetor - strong personality; pathos - destruction of spiritual morality and return to practical morality, revolutionary; logos: "poetics of the low". The sophistic character of this rhetoric should be uncovered when teaching rhetoric.