Sociocultural specificity of a slogan: the author of a slogan as a linguistic personality
Authors:
About authors
- Irkutsk State University of Railway Transport
Abstract
The paper analyzes the linguistic means used by slogan creators. It is concluded that modern slogans do not contribute to the improvement of speech culture and the formation of a positive (moral, physically healthy) modern person. The authors of slogans often use the culture of clichéd jargon speech.
Область исследования:
(Archived) Rhetorical classics and the contemporary status of rhetoric
Similar articles
Systemic approach to the formation of polemical communication ability in the "rhetoric" course
2004 O. M. Aleksandrova
Dialogue rhetoric: categorical apparatus (problems and contradictions of development)
2004 S. A. Mineeva
The systematic organization of the speech enhancement activity of a student's language personality
2004 V. Yu. Lipatova