Sociocultural specificity of a slogan: the author of a slogan as a linguistic personality
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- Irkutsk State University of Railway Transport
Abstract
The paper analyzes the linguistic means used by slogan creators. It is concluded that modern slogans do not contribute to the improvement of speech culture and the formation of a positive (moral, physically healthy) modern person. The authors of slogans often use the culture of clichéd jargon speech.
Область исследования:
(Archived) Rhetorical classics and the contemporary status of rhetoric
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