The paper analyzes the linguistic means used by slogan creators. It is concluded that modern slogans do not contribute to the improvement of speech culture and the formation of a positive (moral, physically healthy) modern person. The authors of slogans often use the culture of clichéd jargon speech.
How to cite:
Tereshchuk T.V. Sociocultural specificity of a slogan: the author of a slogan as a linguistic personality // Journal of Mining Institute. 2004. Vol. 160 № 1. p. 77-78.
