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Vol 170 No 1
Pages:
268-270
Download volume:
RUS

Philosophy of marketing in the 21st century

Authors:
B. Ya. Pukshanskiy1
Zh. N. Khabipova2
About authors
  • 1 — Professor G.V. Plekhanov Saint Petersburg Mining Institute
  • 2 — Research assistant G.V. Plekhanov Saint Petersburg Mining Institute
Date submitted:
2006-07-18
Date accepted:
2006-09-28
Date published:
2007-03-02

Abstract

Marketing principles are a basis for successful business operation, but they are to stand the test of changing market environment. Transformation of this environment – splitting-up markets, their fashion following and product range extension together with constantly growing competition – leads to the fact that strategy and organization structures are getting outdated with a breakneck speed. Strategic priorities of the future companies will focus on acceleration of their response to changes, adaptation of their products and services to requirements of their customers, enhancement of information systems and striving to higher quality standar.

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References

  1. Дойль П. Маркетинг-менеджмент и стратегии. СПб: Питер, 2003.
  2. Шив Ч.Д. Курс МВА по маркетингу. М.: Альпина Паблишер, 2003.

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