Philosophy of marketing in the 21st century
About authors
- 1 — Professor G.V. Plekhanov Saint Petersburg Mining Institute
- 2 — Research assistant G.V. Plekhanov Saint Petersburg Mining Institute
Abstract
Marketing principles are a basis for successful business operation, but they are to stand the test of changing market environment. Transformation of this environment – splitting-up markets, their fashion following and product range extension together with constantly growing competition – leads to the fact that strategy and organization structures are getting outdated with a breakneck speed. Strategic priorities of the future companies will focus on acceleration of their response to changes, adaptation of their products and services to requirements of their customers, enhancement of information systems and striving to higher quality standar.
Область исследования:
(Archived) Humanities and fundamental researches
Funding:
None
Similar articles
Thermodynamic description of extraction of rare earth metals by carboxylic acids from nitrate media
2007 V. S. Strashinova
Processing of jewelry industry wastes containing gold, silver, palladium
2007 A. S. Kukolevskiy, I. B. Elkin
Investigation of ground water transformation in the zone of oil fields impact
2007 M. V. Kozhevnikova