Marketing principles are a basis for successful business operation, but they are to stand the test of changing market environment. Transformation of this environment – splitting-up markets, their fashion following and product range extension together with constantly growing competition – leads to the fact that strategy and organization structures are getting outdated with a breakneck speed. Strategic priorities of the future companies will focus on acceleration of their response to changes, adaptation of their products and services to requirements of their customers, enhancement of information systems and striving to higher quality standar.
