Marketing in a geological organization

Abstract

In the conditions of the geological industry's transition to a market economy, we encounter the term marketing more and more often. Is marketing necessary in the geological industry and what can it give to a geological exploration organization? To answer this question it is necessary to dwell on the essence of this concept, possibilities and main directions of its use. There are significant disagreements regarding the definition of marketing. We will dwell on the definition officially recognized by the American Marketing Association (AMA) in 1985: "Marketing is the process of planning and executing the conception, pricing, promotion, and implementation of ideas, goods, and services through an exchange that satisfies the objectives of individuals and organizations." In my opinion, this definition is the most complete and indicates the need to use marketing in geology as well.