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Vol 160 Iss. 1
Pages:
66-67
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RUS
Article

The rhetoric of mass culture

Authors:
A. P. Romanenko
About authors
  • Pedagogical Institute of N.G. Chernyshevsky Saratov State University
Date submitted:
2004-06-24
Date accepted:
2004-07-15
Date published:
2004-12-27

Abstract

Mass culture and its rhetoric occupy a central place in the system of modern culture: elite and popular cultures are on the periphery. This situation is connected with the emergence in the twentieth century of a new kind of literature - mass information. The main features of this rhetoric are considered. Ethos: image of the rhetor - strong personality; pathos - destruction of spiritual morality and return to practical morality, revolutionary; logos: "poetics of the low". The sophistic character of this rhetoric should be uncovered when teaching rhetoric.

Область исследования:
(Archived) Rhetorical classics and the contemporary status of rhetoric
Go to volume 160

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