Linguoric and linguistic role of neologisms in the advertising text (on the material of the French language)
Authors:
About authors
- Tambov State Technical University
Abstract
The article deals with the role of neologisms in the construction of an advertising text, as well as various principles and structures of introducing a neologism into the text. In particular, the author considers the principles of detachment and modalization, resorting to which the speaker (writer) creates discursive tension necessary to introduce a new linguistic unit into speech.
Область исследования:
(Archived) Rhetorical classics and the contemporary status of rhetoric
Funding:
None