Philosophy of marketing in the 21st century
About authors
- 1 — Professor G.V. Plekhanov Saint Petersburg Mining Institute
- 2 — Research assistant G.V. Plekhanov Saint Petersburg Mining Institute
Abstract
Marketing principles are a basis for successful business operation, but they are to stand the test of changing market environment. Transformation of this environment – splitting-up markets, their fashion following and product range extension together with constantly growing competition – leads to the fact that strategy and organization structures are getting outdated with a breakneck speed. Strategic priorities of the future companies will focus on acceleration of their response to changes, adaptation of their products and services to requirements of their customers, enhancement of information systems and striving to higher quality standar.
Область исследования:
(Archived) Humanities and fundamental researches
Funding:
None
Similar articles
Reduction of wear intensity of mining machinery transmission gears by selection of rational lubrication parameters
2007 A. A. Poddubnaya
Mechanism of artificial well curvature by continuous sliding deviators
2007 Yu. T. Morozov, A. M. Mochulovsky
Reduction of dust load at technological processes of formation of dusty surfaces at quarries by foaming method
2007 Yu. V. Shuvalov, Yu. D. Smirnov