State customers as the target market segment of natural resources complex
About authors
- 1 — Ph.D. Associate professor Saint-Petersburg State Mining Institute (Technical University)
- 2 — Ph.D. Associate professor Saint-Petersburg State Mining Institute (Technical University)
Abstract
State customer is one of the target segments in industrial marketing. There is a great demand for goods and services from the side of this segment. Thus, many enterprises plan their strategies paying attention to this fact. The article is devoted to the problems, which enterprises of the mining industry and its correlating branches have to deal targeting at the segment of state customers.
Область исследования:
(Archived) Mineral raw materials complex: problems in control under new economical conditions
References
- Armstrong G., Wong W., Kotler F., Sonders J.
- Bases of marketing, 4-th eur. issue.: Translation from
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- Nikolaichuk V.E., Belyavtsev M.I. Industrial marketing. Donetsk, 2004. 384 р.
- Russia is the country of cartels // Vedomosti, 2006, 9 February.
- Internet resource: URL: www.estate-stroy.ru.
- Internet resource: URL: www.gz-spb.ru.
- Internet resource: URL: www.sakhaneftegaz.ru.
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