State customers as the target market segment of natural resources complex
About authors
- 1 — Ph.D. Associate professor Saint-Petersburg State Mining Institute (Technical University)
- 2 — Ph.D. Associate professor Saint-Petersburg State Mining Institute (Technical University)
Abstract
State customer is one of the target segments in industrial marketing. There is a great demand for goods and services from the side of this segment. Thus, many enterprises plan their strategies paying attention to this fact. The article is devoted to the problems, which enterprises of the mining industry and its correlating branches have to deal targeting at the segment of state customers.
Область исследования:
(Archived) Mineral raw materials complex: problems in control under new economical conditions
References
- Armstrong G., Wong W., Kotler F., Sonders J.
- Bases of marketing, 4-th eur. issue.: Translation from
- English into Russian. Moskow, 2009. 1200 р.
- Will be stock exchange placed into Saint- Petersburg? // Russian newspaper, 2006, 11 October.
- Generozova J. Geodesysts make their bets on maps // Business Petersburg, 2002, 17 September.
- Nikolaichuk V.E., Belyavtsev M.I. Industrial marketing. Donetsk, 2004. 384 р.
- Russia is the country of cartels // Vedomosti, 2006, 9 February.
- Internet resource: URL: www.estate-stroy.ru.
- Internet resource: URL: www.gz-spb.ru.
- Internet resource: URL: www.sakhaneftegaz.ru.
Similar articles
The economic mechanism of project risk management in development of oil and gas resources
2009 E. A. Krainova
Public corporations – nationalization or an example of effective model of public-private partnership?
2009 S. A. Tertishnyi
Principles and methods of constructing models of contract bidding in outsourcing support-service production
2009 N. G. Voronov