State customers as the target market segment of natural resources complex
About authors
- 1 — Ph.D. Associate professor Saint-Petersburg State Mining Institute (Technical University)
- 2 — Ph.D. Associate professor Saint-Petersburg State Mining Institute (Technical University)
Abstract
State customer is one of the target segments in industrial marketing. There is a great demand for goods and services from the side of this segment. Thus, many enterprises plan their strategies paying attention to this fact. The article is devoted to the problems, which enterprises of the mining industry and its correlating branches have to deal targeting at the segment of state customers.
References
- Армстронг Г. Основы маркетинга: Пер. с англ. / Г.Армстронг, В.Вонг, Ф.Котлер, Дж.Сондерс. М., 2009. 1200 с.
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- Генерозова Ю. Геодезисты делают ставку на карты // Деловой Петербург. 2002, 17 сентября.
- Николайчук В.Е. Промышленный маркетинг / В.Е.Николайчук, М.И.Белявцев. Донецк, 2004. 384 с.
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