Innoovative marketing strategy of development of business in information society
Authors:
About authors
- Saint Petersburg State Trade fnd Economic University
Abstract
Analyzes the main problems and prospects of serving the gas industry service providers. Showing innovative components and provides recommendations on the formation of the marketing in the service area of the gas sector.
References
- Бабурин В.А. Маркетинговые технологии инновационного развития в торговом сервисе / В.А.Бабурин, М.Б.Яненко, М.Е.Яненко // Технико-технологические проблемы сервиса 2011. № 2 (16) С.89-94; Яненко М.Б.
- Маркетинг информационного общества: инновационные стратегии и технологии / М.Б.Яненко, М.Е.Яненко. Saarbrücken, Germany: LAP LAMBERT Academic Publishing GmbH & Co. KG, 2012. 112 с.
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