The role of marketing in the economic development of industrial enterprises

Abstract

One of the reasons for the protracted crisis of industrial enterprises in Russia is the underestimation of the role of marketing in their recovery and development. The role of marketing in the process of development of enterprises can be revealed through its private strategy of diversification of production. It is the marketing task to diagnose the economic efficiency of the diversification project and the prospects for further development of the enterprise. Determination of economic estimation of the role of marketing in organization of the process of diversification of production as one of the conditions of stability of enterprise and its progressive development as well as elaboration of recommendations on organization of the given activity is the actual question. The marketing directions of organization of production diversification which will allow estimating perspective consequences of diversification and ways of further economic development of the enterprise are offered in the work. The choice of the diversification idea by the marketing system of the enterprise, realization of a complex of measures on production and realization of the produced new products, and also an estimation of economic efficiency of the diversification project are the basic conditions of stability of functioning of the enterprise and its progressive development.