Application of economic-mathematical methods in justifying the pricing policy of marble-mining enterprise (ZAO Koelgamramor)

Abstract

The method of justification of price policy of a mining enterprise using the method of economic and mathematical modeling (game theory), which allows evaluating and choosing the best option for the sale of products from the set of proposed strategies in order to maximize benefits while respecting the principle of mutual benefit of both parties, is proposed. The chosen method assumes the presence of two players: X (enterprise) and Y (buyers), each of which uses its own strategies. Player X develops five strategies of product sales, focused on the marketing policy of sales promotion (providing a flexible system of discounts depending on the volume of purchase). Player Y develops three strategies, two of which are focused on getting the maximum sales discount from the company. Comparison of various combinations of strategies of players X and Y allows us to choose the optimal option of making a sale-purchase transaction, satisfying both players.