The author of the article draws attention to the fact that rhetoric is the most important educational and cultural aspect of professional training of a modern pharmacist. The analysis of forms and methods of studying Russian language and speech culture in a pharmaceutical university allows us to conclude that rhetorical education contributes to the formation of a highly qualified specialist, revealing professionalism and universalism in the way of expressing thought and speech organization of activity. The rhetorical component of pharmaceutical education is based on the recognition of a somewhat unfamiliar role of communicative mediators between people, and the specialist-pharmacist is a professional rhetor who enters into communicative contacts of various kinds. The linguistic personality of a specialist to a large extent determines his professional success as well.
