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G. P. Burova
G. P. Burova
Pyatigorsk State Pharmaceutical Academy
Pyatigorsk State Pharmaceutical Academy

Articles

Russian language: modern linguistic research
  • Date submitted
    2007-08-04
  • Date accepted
    2007-10-06
  • Date published
    2008-02-01

Peculiarities of nomination of medicinal raw materials in pharmaceutical discourse

Article preview

Pharmaceutic discourse is a special cultural code which forms a cogniolinguistic field that is related to the manufacture and consumption of medical products. Medicinal herbs as raw materials are one of the nominative objects in this code. The term combines two origins – conspective and evocative that interact with each other during the process of evolution of word symbols. The poetic word of myths and legends records the main objects of nature, plants with healing properties and their aesthetic value. Picking and making medicines, as well as treating have always been accompanied in history by magic exorcism. These extralinguistic factors are fixed in the language.

How to cite: Burova G.P. Peculiarities of nomination of medicinal raw materials in pharmaceutical discourse // Journal of Mining Institute. 2008. Vol. 175. p. 206-207.
Professional rhetoric: theory - practice - teaching methods
  • Date submitted
    2004-07-22
  • Date accepted
    2004-08-18
  • Date published
    2005-02-01

Rhetoric as an educational and cultural aspect of professional training of a modern pharmacist

Article preview

The author of the article draws attention to the fact that rhetoric is the most important educational and cultural aspect of professional training of a modern pharmacist. The analysis of forms and methods of studying Russian language and speech culture in a pharmaceutical university allows us to conclude that rhetorical education contributes to the formation of a highly qualified specialist, revealing professionalism and universalism in the way of expressing thought and speech organization of activity. The rhetorical component of pharmaceutical education is based on the recognition of a somewhat unfamiliar role of communicative mediators between people, and the specialist-pharmacist is a professional rhetor who enters into communicative contacts of various kinds. The linguistic personality of a specialist to a large extent determines his professional success as well.

How to cite: Burova G.P. Rhetoric as an educational and cultural aspect of professional training of a modern pharmacist // Journal of Mining Institute. 2005. Vol. № 2 160. p. 21-22.