The elements of marketing in Polish subterranean building industry
- 1 — University of Science and Technology
- 2 — University of Science and Technology
Abstract
Utilization of free production possibilities of Polish corporations of underground construction industry, working mainly for mines, could give them a chance for functional activity outside the mining sector as well. The use of marketing elements in the 5P concept seems to be a way to achieve this goal. The issue of restructuring of the Polish mining industry has a significant impact on the underground industry. Therefore, the search for alternative ready markets for the services evidenced by these corporations should take into account marketing services that have common features of marketing activities. A comparative analysis of the investment processes carried out by technical underground construction companies and by the mines themselves shows the advantages that come with the fulfillment of duties.