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  <front>
    <journal-meta>
      <journal-id journal-id-type="issn">2411-3336</journal-id>
      <journal-id journal-id-type="eissn">2541-9404</journal-id>
      <journal-title-group>
        <journal-title xml:lang="ru">Записки Горного института</journal-title>
        <journal-title xml:lang="en">Journal of Mining Institute</journal-title>
      </journal-title-group>
      <publisher>
        <publisher-name xml:lang="ru">Санкт-Петербургский горный университет императрицы Екатерины ΙΙ</publisher-name>
        <publisher-name xml:lang="en">Empress Catherine II Saint Petersburg Mining University</publisher-name>
      </publisher>
    </journal-meta>
    <article-meta>
      <article-id custom-type="pmi" pub-id-type="custom">pmi-8035</article-id>
      <article-id pub-id-type="uri">https://pmi.spmi.ru/pmi/article/view/8035</article-id>
      <article-categories>
        <subj-group subj-group-type="section-heading" xml:lang="ru">
          <subject>Экономика и менеджмент</subject>
        </subj-group>
        <subj-group subj-group-type="section-heading" xml:lang="en">
          <subject>Economics and management</subject>
        </subj-group>
      </article-categories>
      <title-group>
        <article-title xml:lang="en">The elements of marketing in Polish subterranean building industry</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author" corresp="yes">
          <name name-style="eastern">
            <surname>Cyrnek</surname>
            <given-names>Czesław </given-names>
          </name>
          <name-alternatives>
            <name name-style="eastern" xml:lang="ru">
              <surname>Cyrnek</surname>
              <given-names>Czesław </given-names>
            </name>
            <name name-style="western" xml:lang="en">
              <surname>Cyrnek</surname>
              <given-names>Czesław </given-names>
            </name>
          </name-alternatives>
          <email>pmi@spmi.ru</email>
          <xref ref-type="aff" rid="aff1"/>
        </contrib>
        <aff-alternatives id="aff1">
          <aff>
            <institution xml:lang="ru">Университет науки и технологии (Краков, Польша)</institution>
          </aff>
          <aff>
            <institution xml:lang="en">University of Science and Technology (Krakow, Poland)</institution>
          </aff>
        </aff-alternatives>
        <contrib contrib-type="author">
          <name name-style="eastern">
            <surname>Sukiennik</surname>
            <given-names>Marta </given-names>
          </name>
          <name-alternatives>
            <name name-style="eastern" xml:lang="ru">
              <surname>Sukiennik</surname>
              <given-names>Marta </given-names>
            </name>
            <name name-style="western" xml:lang="en">
              <surname>Sukiennik</surname>
              <given-names>Marta </given-names>
            </name>
          </name-alternatives>
          <email>pmi@spmi.ru</email>
          <xref ref-type="aff" rid="aff2"/>
        </contrib>
        <aff-alternatives id="aff2">
          <aff>
            <institution xml:lang="ru">Университет науки и технологии (Краков, Польша)</institution>
          </aff>
          <aff>
            <institution xml:lang="en">University of Science and Technology (Krakow, Poland)</institution>
          </aff>
        </aff-alternatives>
      </contrib-group>
      <pub-date pub-type="epub" iso-8601-date="2006-04-07">
        <day>07</day>
        <month>04</month>
        <year>2006</year>
      </pub-date>
      <pub-date date-type="collection">
        <year>2006</year>
      </pub-date>
      <volume>167</volume>
      <issue>2</issue>
      <fpage>313</fpage>
      <lpage>315</lpage>
      <history>
        <date date-type="received" iso-8601-date="2005-07-21">
          <day>21</day>
          <month>07</month>
          <year>2005</year>
        </date>
        <date date-type="accepted" iso-8601-date="2005-08-25">
          <day>25</day>
          <month>08</month>
          <year>2005</year>
        </date>
        <date date-type="rev-recd" iso-8601-date="2006-04-07">
          <day>07</day>
          <month>04</month>
          <year>2006</year>
        </date>
      </history>
      <permissions>
        <copyright-statement>© Czesław  Cyrnek, Marta  Sukiennik</copyright-statement>
        <copyright-year>2006</copyright-year>
        <copyright-holder xml:lang="ru">Czesław  Cyrnek, Marta  Sukiennik</copyright-holder>
        <copyright-holder xml:lang="en">Czesław  Cyrnek, Marta  Sukiennik</copyright-holder>
        <license xlink:href="http://creativecommons.org/licenses/by/4.0">
          <license-p>CC BY 4.0</license-p>
        </license>
      </permissions>
      <self-uri xlink:type="simple" xlink:href="https://pmi.spmi.ru/pmi/article/view/8035">https://pmi.spmi.ru/pmi/article/view/8035</self-uri>
      <abstract xml:lang="ru">
        <p>Использование свободных производственных мощностей польских компаний, занимающихся подземным строительством и задействованных в основном в шахтостроении, может дать этим компаниям возможность работать вне горной промышленности. Одним из возможных путей достижения этой цели является использование рыночных механизмов в рамках концепции «5Р». Процессы реструктуризации польской горной промышленности значительное влияют на горно-строительную отрасль. Поэтому при поиске альтернативныхрынков услуг, оказываемых этими компаниями, следует учитывать маркетинговые услуги с простыми характеристиками рыночной деятельности. Проведен анализ инвестиционных процессов, проводимых горно-строительными компаниями и самими шахтами.</p>
      </abstract>
      <abstract xml:lang="en">
        <p>Utilization of free production possibilities of Polish corporations of underground construction industry, working mainly for mines, could give them a chance for functional activity outside the mining sector as well. The use of marketing elements in the 5P concept seems to be a way to achieve this goal. The issue of restructuring of the Polish mining industry has a significant impact on the underground industry. Therefore, the search for alternative ready markets for the services evidenced by these corporations should take into account marketing services that have common features of marketing activities. A comparative analysis of the investment processes carried out by technical underground construction companies and by the mines themselves shows the advantages that come with the fulfillment of duties.</p>
      </abstract>
    </article-meta>
  </front>
  <body/>
  <back>
    <ref-list>
      <ref id="ref1">
        <label>1</label>
        <mixed-citation xml:lang="ru">Pluta-Olejnik M. Marketing usług. PWE 1994.</mixed-citation>
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        <label>2</label>
        <mixed-citation xml:lang="ru">Haack A. Polityczne i społeczne aspekty obecnego i perspektyw rozwoju budownictwa tunelowego. Budownictwo Górnicze i Tunelowe, 1/2000.</mixed-citation>
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      <ref id="ref3">
        <label>3</label>
        <mixed-citation xml:lang="ru">Cyrnek Cz., Jasiewicz J. «Elementy marketingu w budownictwie podziemnym» Szkoła Ekonomiki i Zarządzania w Górnictwie, Akademia Górniczo-Hutnicza im. Stanisława Staszica, Krynica, 2004.</mixed-citation>
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    </ref-list>
  </back>
</article>
