Role and value of business reputation in the assets of the company
About authors
- 1 — Norilsk Industrial Institute
- 2 — Norilsk Industrial Institute
Abstract
The article analyses correlation of the term «business reputation» used in Russian accounting with its analogues used internationally. It defines the notions of aims and reasons of appreciating business reputation of a modern company.
Область исследования:
(Archived) Economics and management
Funding:
None