The article analyzes the correlation of the term "goodwill" used in Russian accounting with its analogues used abroad. The concepts of the purposes and reasons for assessing business reputation of a modern company are defined.
How to cite:
Sarafanova A.A., Khit E.V. Role and value of business reputation in the assets of the company // Journal of Mining Institute. 2008. Vol. 174. p. 199-200.
