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A. A. Sarafanova
A. A. Sarafanova
Norilsk Industrial Institute
Norilsk Industrial Institute

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Articles

Economics and management
  • Date submitted
    2007-07-07
  • Date accepted
    2007-09-22
  • Date published
    2008-01-01

Role and value of business reputation in the assets of the company

Article preview

The article analyses correlation of the term «business reputation» used in Russian accounting with its analogues used internationally. It defines the notions of aims and reasons of appreciating business reputation of a modern company.

How to cite: Sarafanova A.A., Khit E.V. Role and value of business reputation in the assets of the company // Journal of Mining Institute. 2008. Vol. 174. p. 199-200.