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Vol 174
Pages:
199-200
Download volume:
RUS
Article

Role and value of business reputation in the assets of the company

Authors:
A. A. Sarafanova1
E. V. Khit2
About authors
  • 1 — Norilsk Industrial Institute
  • 2 — Norilsk Industrial Institute
Date submitted:
2007-07-07
Date accepted:
2007-09-22
Date published:
2008-03-17

Abstract

The article analyses correlation of the term «business reputation» used in Russian accounting with its analogues used internationally. It defines the notions of aims and reasons of appreciating business reputation of a modern company.

Область исследования:
(Archived) Economics and management
Funding:

None

Go to volume 174

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