State customers as the target market segment of natural resources complex

Y. N. Vasilyuev; O. A. Marinina

Vol 184

Pages:

9-12

Download volume:

RUS

Research article

Mineral raw materials complex: problems in control under new economical conditions

State customers as the target market segment of natural resources complex

Authors:

Y. N. Vasilyuev¹

O. A. Marinina²

About authors

1 — Ph.D. Associate professor Saint-Petersburg State Mining Institute (Technical University)
2 — Ph.D. Associate professor Saint-Petersburg State Mining Institute (Technical University)

Date submitted:

2008-11-08

Date accepted:

2009-01-26

Date published:

2009-05-01

Abstract

State customer is one of the target segments in industrial marketing. There is a great demand for goods and services from the side of this segment. Thus, many enterprises plan their strategies paying attention to this fact. The article is devoted to the problems, which enterprises of the mining industry and its correlating branches have to deal targeting at the segment of state customers.

Keywords:

industrial marketing state order market of state institutions

References

Армстронг Г. Основы маркетинга: Пер. с англ. / Г.Армстронг, В.Вонг, Ф.Котлер, Дж.Сондерс. М., 2009. 1200 с.
Въедет ли биржа в Санкт-Петербург? // Российская газета. 2006, 11 октября.
Генерозова Ю. Геодезисты делают ставку на карты // Деловой Петербург. 2002, 17 сентября.
Николайчук В.Е. Промышленный маркетинг / В.Е.Николайчук, М.И.Белявцев. Донецк, 2004. 384 с.
Россия – это страна картелей: Интервью с И.Артемьевым, руководителем ФАС РФ // Ведомости, 2006, 9 февраля.
Электронный ресурс: URL: www.estate-stroy.ru.
Электронный ресурс: URL: www.gz-spb.ru.
Электронный ресурс: URL: www.sakhaneftegaz.ru.

State customers as the target market segment of natural resources complex

Abstract

References

Similar articles