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Vol 193
Pages:
293
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RUS
Article

Scope/scale as a cultural phenomenon (а pragmatic aspect of semantics)

Authors:
B. F. Shifrin
About authors
  • Saint Petersburg State University of Aerospace Instrumentation
Date submitted:
2010-11-13
Date accepted:
2011-01-25
Date published:
2011-09-27

Abstract

Russian word масштаб combines two meanings: scale and scope. The scope may be viewed as an instrument of metaphoric comprehension, related to the notion of cultural landscape. The reader’s/spectator’s position plays a key role in the metaphoric way of understanding.

Область исследования:
(Archived) Sociocultural tendences of the modernity
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