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B. F. Shifrin
B. F. Shifrin
Saint Petersburg State University of Aerospace Instrumentation
Saint Petersburg State University of Aerospace Instrumentation

Articles

Sociocultural tendences of the modernity
  • Date submitted
    2010-11-13
  • Date accepted
    2011-01-25
  • Date published
    2011-05-01

Scope/scale as a cultural phenomenon (а pragmatic aspect of semantics)

Article preview

Russian word масштаб combines two meanings: scale and scope. The scope may be viewed as an instrument of metaphoric comprehension, related to the notion of cultural landscape. The reader’s/spectator’s position plays a key role in the metaphoric way of understanding.

How to cite: Shifrin B.F. Scope/scale as a cultural phenomenon (а pragmatic aspect of semantics) // Journal of Mining Institute. 2011. Vol. 193. p. 293.