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Vol 132
Pages:
85-88
Download volume:
RUS
Article

Participation of geological enterprises' marketing service in the early stages of product (service) development

Authors:
A. M. Binienko
Date submitted:
1991-09-24
Date accepted:
1991-11-28
Date published:
1992-06-30

Abstract

Changes in the economic and political factors of the macro environment of geological enterprises have led to changes in the organizational structure of enterprises and the emergence of a new service dealing with market relations - the marketing service.

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References

  1. Barkan D.I. Marketing for everyone / Editorial and Publishing Center Kult-Inform-Press. L., 1991.
  2. Barkan D.I. Practical marketing / LNPF Akhvilon. L., 1991. Iss. 1.
  3. Kotler F. Fundamentals of Marketing. M.: Progress, 1990.
  4. Evans J.R., Berman B. Marketing. M.: Ekonomika, 1990.

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