The reduction kinetics of serial phase transitions of iron oxides during reduction to a metallized state with different modes of technical hydrogen supply has been studied and substantiated. The results of the pellets formation when 3-5 % molasses is added to the red mud as a binding reagent are presented. The dependences of the reduction rate of iron oxides on the hydrogen flow rate are obtained. Based on the results of the experiments, a kinetic model was constructed, and with the help of X-ray phase and spectral analysis, it was proved that the agglomerates formed after heat treatment received high strength due to the adhesion of reduced iron particles with red mud particles. The use of a new type of charge materials in melting units will reduce the amount of emissions and dust fractions, as well as increase the metal yield.