В статье рассматривается проблема восприятия прецедентных феноменов студентами технического вуза (на материале популярных молодежных журналов).
The effectiveness of using interactive teaching methods (project method, discussion) in the practice of extracurricular work with students of technical universities on the course "Russian language and culture of speech" is shown. The wide possibilities of these methods in the formation of motivation to the study of rhetoric, rhetorical skills in students of non-philology are revealed, practical recommendations for organizing a competition of student projects on the topic "Culture of speech communication" are given.
