The main problem of the article is the methodology of teaching the theory and history of culture in technical universities. Traditional teaching methods are currently ineffective and require a new approach. The main problems are a consequence of the negative attitude of students to the humanities and traditional methods of their teaching. We consider the theory of museum communication and mu-museum pedagogy to be the basis of an alternative approach. We believe that visual communication should become the main way of modern education, since modern multimedia allows applying the principles of museum pedagogy even without visiting museums.
