This article is devoted to the problem of rhetoric analysis of artistic text, for example a poem N. Minsky, «Critic and poet». The composition of some artistic texts overlaps with the constructions of oratory speeches, but the rules of rhetoric is not possible to determine the elements that enhance the emotional impact of a literary text. Thus, the rhetorical features of a literary text can not be investigated without researching it shaped structure.
The article depicts modern society demands from today's high tech specialist mobility and creative self-development. Liberal arts are facing the problem of development of these abilities. This creates a necessity in innovation processes for development and introduction of new humanitarian disciplines in technical colleges. Becoming part of European higher education space assumes familiarization with foreign liberal arts, in particular, world experience in rhetoric study. That's why modern technical college needs a course of foreign rhetoric with practice.
