On the creation of stereotypes and their role in the manipulation of the mass-media reader

E. B. Barannikova

Vol 160 No 1

Pages:

5-7

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RUS

Research article

Rhetorical classics and the contemporary status of rhetoric

On the creation of stereotypes and their role in the manipulation of the mass-media reader

Authors:

E. B. Barannikova

About authors

Moscow State Pedagogical University

Date submitted:

2004-06-19

Date accepted:

2004-07-05

Date published:

2004-12-27

Abstract

The article deals with the specifics of the formation of socio-cultural stereotypes and their use in newspapers and magazines to manipulate the reader in order to obtain a predetermined result. Under the influence of the stereotype a person perceives a message without thinking, without critical analysis. On this basis, the media have a tendency to reduce real social problems to simplified and easy-to-understand statements. A course in rhetoric helps aspiring journalism students develop the skills to express their position in the Word.

Баранникова Е.Б. К вопросу о создании стереотипов и их роли в манипулировании читателем mass-media // Записки Горного института. 2004. Т. 160 № 1. С. 5-7.

Barannikova E.B. On the creation of stereotypes and their role in the manipulation of the mass-media reader // Journal of Mining Institute. 2004. Vol. 160 № 1. p. 5-7.

References

Баймухаметов С. Этика журналиста // Журналист. 1997. № 10.
Мельник Г.С. Mass-media: Психологические процессы и эффекты. СПб: Изд-во СПбГУ, 1996.
Педагогическое речеведение: Словарь-справочник / Под ред. Т.А.Ладыженской. М.: Флинт-Наука; 1998.

On the creation of stereotypes and their role in the manipulation of the mass-media reader

Abstract

References

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