On the creation of stereotypes and their role in the manipulation of the mass-media reader
Authors:
About authors
- Moscow State Pedagogical University
Abstract
The article deals with the specifics of the formation of socio-cultural stereotypes and their use in newspapers and magazines to manipulate the reader in order to obtain a predetermined result. Under the influence of the stereotype a person perceives a message without thinking, without critical analysis. On this basis, the media have a tendency to reduce real social problems to simplified and easy-to-understand statements. A course in rhetoric helps aspiring journalism students develop the skills to express their position in the Word.
Область исследования:
(Archived) Rhetorical classics and the contemporary status of rhetoric
Similar articles
Sociocultural specificity of a slogan: the author of a slogan as a linguistic personality
2004 T. V. Tereshchuk
Cultural aspect in teaching the discipline "Russian language and culture of speech" in non-humanitarian universities
2004 G. I. Kutuzova