Innoovative marketing strategy of development of business in information society
Authors:
About authors
- Ph.D., Dr.Sci. professor Saint Petersburg State Trade fnd Economic University
Abstract
Analyzes the main problems and prospects of serving the gas industry service providers. Showing innovative components and provides recommendations on the formation of the marketing in the service area of the gas sector.
Область исследования:
(Archived) Organizational and economic problems of innovative development of a mineral and raw complex
References
- Baburin V.A., Yanenko M.B., Yanenk M.E. Marketing Technologies of Innovative Development in Trading Servic // Technical and Technological Challenges of Service. 2011. N 2 (16). P.89-94;
- Yanenko M.B., Yanenko M.E. Marketing Information Society: Innovative Strategies and Technologies . Saarbrücken, Germany: LAP LAMBERT Academic Publishing GmbH & Co. KG, 2012. 112 p.