Marketing, i.e. the process of anticipating, managing and satisfying the demand for goods, services and ideas through an exchange mutually beneficial to individuals, organizations and regions, is the most important mechanism of the market form of economic activity by enterprises and organizations.

Decrease in the efficiency of production activities of the country's oil shale mining enterprises put this sub-branch in front of the need to search for and implement new high-performance technological processes, the use of technically advanced and cost-effective machines and mechanisms, as well as the acceleration of mechanization and automation of labor-intensive processes, i.e. everything that forms the basis of technical progress and determines its level.

At the present stage of economic development of our country, in the conditions of restructuring of the entire economic mechanism of paramount importance is the problem of increasing the efficiency of public production on the basis of improving the entire system of economic incentives for the activities of industrial enterprises.

The most important role in the new mechanism of economic management belongs to stable norms of long-term action.

The cost of production is a synthetic generalizing indicator that characterizes the efficiency and quality of work at each level of management. The purpose of planning the cost of production is, as it is known, to determine the necessary technical and economic justified costs of production and realization of the planned volume, assortment and quality.

The management of the coal industry in the Czechoslovak SSR has undergone, since the formation of the socialist republic in 1948, a complex evolutionary path, which has largely determined the current state of the organizational structures of the industry.