The article considers some features and problems of communicative behavior of modern linguistic personality. The problem of speech culture today by no means loses its relevance. Spontaneous public speech communications demonstrate uncontrolled and unjustified mixing of book-written and spoken features. The inclusion of abnormal, slang and commonplace vocabulary into speech has become fashionable and prestigious. That is why the work on the formation of artistic and aesthetic taste and linguistic reflection seems to be timely and significant.
