Rhetorical training of journalists for the national region implies comprehension of linguocultural features of the contacting peoples. Teaching rhetoric to journalism students in a multicultural environment implies consistent consideration of the data of the analysis of the national-cultural marking of speech behavior in the learning process. Understanding on this basis the differences in speech behavior of representatives of contacting ethnocultures is intended to become the basis for optimizing intercultural interaction. National differences at the verbal level are quite significant, and in order for the audience to perceive the journalistic material adequately to the author's idea, the journalist must take into account many nuances: the peculiarities of the speech etiquette of peoples, differences in the linguistic expression of the category of evaluation, peculiarities of national imagery, and so on.
