Among professional skills and skills, a modern specialist of any profession needs the ability to present himself, to create a self-presentation by means of speech. At the intersection of rhetoric and imageology lie the issues of working on the speech image of a specialist. However, the practical realization of the ideas of speech image is connected with the peculiarities of the student-adult and the multiple roles of the teacher-rhetor. Andragogy comes to the aid of both subjects of education.