In the conditions of scientific and technological progress, the importance of self-regulation mechanisms of social life generated by culture is increasing. The main role among them belongs to morality, because the relationship of morality to culture in general is similar to the relationship of culture to society: it is an element that determines the overall state of the system. For technical universities, the teaching of cultural theory is of great importance. The unprecedented technical power of mankind in our days can become not only dangerous, but also useful. Only an educated person who understands the principles of social communication and humanistic values can distinguish good from evil. Therefore, the study of cultural studies is a vital necessity for representatives of engineering disciplines.