In the process of modernization of the Russian education system there is a significant renewal of the content of education in accordance with the requirements of the time and the country's development goals. The development of new educational standards and strategic goals of education becomes very relevant in today's organic and strongly changing world. The rapid development of global processes and the complex socio-cultural situation of the early XXI century determine the need to find ways and means to overcome the negative and contradictory processes of modern society. The main means in the process of overcoming the crisis are knowledge and intellect, especially their humanitarian component. Therefore, the role and importance of cultural studies as a science and educational subject in educational institutions of our country is becoming more and more relevant.