This article represents one of approaches how to create refresher courses innovative modular programs. Modern higher school must ensure possibility of professional competence widening in new economical conditions. Speech strategic and tactics mastering is a foundation for self-actualization in the sphere of business communication.

The article considers one of possible applications of multimedia technologies in the practice of teaching rhetoric.

This article proposes one of the options for the content of a rhetoric course for non-humanities graduate students. Since modern rhetoric offers a very extensive and versatile material, determining the content of the "Rhetoric" program is mainly a process of choice. The main guidelines in this choice of content are recognized as: the immediate needs of students, the number of teaching hours, and the peculiarities of rhetoric, its interdisciplinary nature. The article does not propose the structure of the program with thematic planning, but the main thematic blocks that determine the content of the program as a whole.