Types and functions of repetitions in the sounding advertising text
Authors:
About authors
- Volgograd State University
Abstract
On the basis of analyzing the transcripts of tape recordings of radio advertisements the specificity of repetitions in advertising texts is determined. It is established that such a rhetorical technique as repetition is the basis for the organization of the advertising text. It is revealed that lexical repetition is dominant in the advertising text. It is noted that its main function is to emphasize semantically important words. At the same time, the repeated words have a special rhythmic structure, which contributes to the allocation, marking and remembering of key words that are organizing in the construction of the advertising text.
Область исследования:
(Archived) Rhetorical classics and the contemporary status of rhetoric
Funding:
None
Similar articles
Cultural aspect in teaching the discipline "Russian language and culture of speech" in non-humanitarian universities
2004 G. I. Kutuzova
The concept of teaching speech disciplines at a non-philological university
2004 R. K. Bozhenkova, N. A. Bozhenkova