The article deals with the development of communicative technologies in the course of analyzing the artistic image of a person in literature. The author substantiates the relevance and necessity of creating the characterization of the hero of a literary work in the rhetorical aspect. The article deals with the fact that the traditional scheme of characterization of the hero of a literary work does not correspond to the main communicative-methodological task of the school: preparing students for successful communication in the spheres of activity relevant to them. It is promising to analyze the image of a person in a modern lesson of literature with the support of the communicative component of the hero's personality. It is also noted that it is the hero of the drama that most clearly and authentically embodies the rhetorical ideal of modernity. In conclusion, the author emphasizes that this kind of work will be an attempt to combine the lessons of literature and rhetoric. By studying and describing the rhetorical ideal embodied in literature, students will be able to raise the level of their speech culture, and subsequently develop the "technology" of creating their own image.
