The address is a peripheral unit of language and speech, nevertheless, its role in the organization of the act of communication is not insignificant. The address is a class of various units united by those or other common for them qualitative and communicative features. The material for the formation of appeals are a variety of linguistic means, represented by units of different linguistic levels: individual lexical units, word combinations, sentences. An address is understood as an independent unit of an utterance, used with a certain pragmatic task. The choice of address requires from the participant of the communicative act special care and good knowledge of the basics of speech culture.
