Language mechanism of "communicative failure" as a tactic of speech impact (on the material of advertising texts)
Authors:
About authors
- Herzen Russian State Pedagogical University
Abstract
Research of the advertising texts carried out by the author and shown in the given paper demonstrates the way linguistic mechanism of the speech tactics of communicative fault functions and the way the effectiveness of the impact of these texts on the reader significantly improves. The advertising slogans in particular and the advertising texts, created with the help of CB in general are in the focus of attention in this paper.
Область исследования:
(Archived) PART I. FORMATION OF LINGUISTIC PERSONALITY: PROBLEMS, TASKS, TENDENCIES, PERSPECTIVES. Text and linguistic personality.
Funding:
None