The use of the regional materials results in the cultivation of the students’ cultural competence, creation of the cultural background during the lessons of Russian Language and Speech Culture and developed speech medium. The motivation of the educational work on the basis of the regional material is a students’ wish to be more knowledgeable about Kursk poets and writers’ whose works are devoted to the native places and the need to study History, the culture of the nation and the native land as well. The regional materials step in the educational process with the help of fragments, thematic blocks or systematically according to the purposes of the university course of Russian language and Standard of Speech or the ones of educational work. The main criterion of the selection of the texts is the repletion of the cultural pieces of information, the aesthetics of the content, its structure and lexis.
The article deals with the problems of optimizing the teaching of Russian language and culture of speech in a non-humanities university through differentiation and individualization of teaching, the use of educational dialogue, search and research tasks, through the organization of independent work of students.
