The peculiarity of the modern approach to solving communicative problems is a return to classical rhetorical knowledge. Teaching rhetoric as a mastery of effective speech is an important part of the training of health care professionals at different levels. The program "Business Communication in Healthcare" is based on the central concept of rhetoric - the rhetorical canon. A favorable speech image of a medical specialist is formed due to familiarization with the laws and mastering the techniques contained in the five sections of the canon. This allows traditional means to solve modern problems of business communication.
