The role of students’ competence in languages is considered in this paper as well as the role of the national-regional component of the educational standard as a means of modernization of training in the area of the humanities at technological higher schools is revealed hereinafter. Studying the official language is a key to Tatar people’s culture. Linguistic proficiency of trainees who study in the Republic of Tatarstan can be qualified as a component of general culture of future experts by means of which they join world culture, there also being an intensive development of the intellectual potential.