In the given paper in terms of linguoculturological analysis of Saint Petersburg toponyms describes teaching aspects of innovation technologies in practice of Russian Language teaching.
Toponyms actively step in the intercultural communication and possess a great linguoculturological potential. In this connection there is a question that concerns the ways of revealing of this information and devices of the analysis of lexical semantics. In the given paper in terms of the analysis of semantic components of values «St. Petersburg», «Riga», the informants fixed in the form of speech occurences, language units which are used by the representatives of Russia and Latvia to create an image of the city come to light and are compared. Especially this question is interesting from the point of view of the formation of an anniversary discourse of cities.