Exclusive standards that the activities of engineers should meet urgently specifiy the necessity of revision of the contents of education, the improvement of its quality, a wide introduction of innovative forms and teaching aids. The graduate of a technical university should be trained for industrial-technological, administrative-managerial and research activities. For the future engineer the formed communicative competence is professionally significant. The paper is devoted to the problems of studying the communicative strategy and tactics at a technical university, as well as to the technologies of training.